Sports Alliance

Greater Gainesville Sports Alliance

The Greater Gainesville Sports Alliance (GGS) is a joint effort between several entities in the Hall County area including the City of Gainesville CVB, Gainesville Parks and Recreation, and the Hall County Parks and Leisure. The goal of this group is to bring leagues and tournaments to the area. This campaign was built from scratch and included:

Program Guide

The 40-page print and digital Sports Planning Guide is designed to be the primary takeaway for prospects and includes the following sections:

Companion Website

The 28-page Sports Alliance section was built using the CivicEngage Website builder by CivicPlus. In addition to the information from the program guide, the site also included volunteer information, sports business directory listings, spotlights and news and an event calendar. Web assets that were built out included:

Custom Table of Contents Icons

Homepage Graphic Links

Video Promotion for Signature Event