Fresh Vibes
for Explore Braselton

A 91-page update!

You're probably wondering if there is that much to do in a little town like Braselton. Yes, there absolutely is, and the Town is growing every day. It is a privilege to work with the Town of Braselton's tourism department to showcase all their attractions and events to the world.

Vibrant & Modern Style

In May of 2025, we finished ExploreBraselton.com's update. Goals for this update included:

Simplified navigation
Homepage video hero
Homepage graphic buttons
Content updated with upscale language and photos
More greens in the site palette for a fresh and vibrant feel
More cohesive site branding
Separate the events and blogs
Make site WCAG 2.1 minimum AA compliant
A connection section with links to the visitor's guide, newsletter sign up and social accounts

Site Highlights

Video Heroes

Visit Braselton vicariously with scenes from Chateau Elan, Michelin Raceway and Historic Downtown attractions and events.

Graphic Links

Six strong graphic buttons leading guests directly to the website's most visited pages.

Featured Attractions

Very customizable blog and itinerary features that will rotate regularly.

Completely revamped Events section

One main event page that filters events by featured, upcoming and recurring as well as offering a monthly display and a community calendar that pulls from community partners' Facebook events.

Dining Spotlight

The client has a very large foodie following so the Dining section was pulled out of Things to Do and has a prominent link on the site menu and a graphic link.

Meetings & Groups/Weddings

All new for 2025: A gallery of venues, a dedicated wedding page, and all of the Braselton Civic Center rental spaces and amenities.

Visit ExploreBraselton.com

Under the Hood

ExploreBraselton.com is a WIX premium site.

CMS Collections

This website has 10 content management collections that hold information for most of the content on the site including things to do, hotels, venues and contacts. Four are new.

Forms

Eight forms provide direct contact options for site visitors to reach various departments.

Events

The Wix events widget is an add-on and was included in this update. To date, we have built over 100 published events. The community calendar is a 3rd party app developed by ITI Digital.

Client Documents

We also updated the branding guide with the new font styles and color palette and the Standards Guide that the client's content creators follow.

Analytics

Sunrise Studios' provides Explore Braselton with monthly and annual reports from WIX reports and Google Analytics that track audience, traffic and other important marketing objectives.

Blog Widget

Twenty-one blog posts were updated for style and content and now are included as featured attractions and itineraries.

DOJ Americans with Disabilities Act

Effective 6/24/24, all state and local government entitites' services (including websites) must be minimum WCAG 2.1 AA compliant for the DOJ Americans with Disabilities Act. As of this update, ExploreBraselton.com is now compliant.

Fresh Vibes for Explore Braselton