Cocktail Trail

A Tasty Exploration of Braselton

A self-guided urban adventure that takes visitors on a quest to discover Braselton's best cocktails. Trailblazers explore bars, breweries and taprooms on the Cocktail Trail. This campaign includes:

Pocket Guide

Trailblazers follow the Cocktail Pocket guide to locate the cocktail stops and choose a Cocktail Trail beverage.


Print collateral and merchandise:

Companion Website

The companion webpage is built in WIX. In addition to the information from the pocket guide, the site also includes a google map and downloadable PDF that can be printed at home. The interactive stop carousel invites visitors to choose a stop for additional information.

Custom Illustrations

Custom icons

Icons depicting how to explore the trail.

Cocktail garnish

Tasty graphic assets

Print ad creative

Print ad creative

Social Content

Facebook & Instagram post & story graphics

Facebook & Instagram reels