Cocktail Trail
A Tasty Exploration of Braselton
A self-guided urban adventure that takes visitors on a quest to discover Braselton's best cocktails. Trailblazers explore bars, breweries and taprooms on the Cocktail Trail. This campaign includes:
Logo, custom icons and assets & branding guide
Companion website
Merchandise
Custom map and interactive Google map
Video reels and commercial
Studio photography
Print & digital ad creative including QR codes
Campaign tracking including QR codes and social tags
Pocket Guide
Trailblazers follow the Cocktail Pocket guide to locate the cocktail stops and choose a Cocktail Trail beverage.
Merchandise
Print collateral and merchandise:
T-shirt design
Print collateral
Custom coasters
Tumbler
Martini glass
Companion Website
The companion webpage is built in WIX. In addition to the information from the pocket guide, the site also includes a google map and downloadable PDF that can be printed at home. The interactive stop carousel invites visitors to choose a stop for additional information.
Custom Illustrations
Custom icons
Icons depicting how to explore the trail.
Cocktail garnish
Tasty graphic assets
Print ad creative
Print ad creative
Social Content
Facebook & Instagram post & story graphics
Facebook & Instagram reels
