Website Rebuild: wjfd.org
March of 2024, the updated West Jackson Fire Department website wjfd.org launched, a 25-page enterprise level site developed with several specific goals:
Improved community communications
Ability to book tours and classes
Ease of navigation
A intuitive website builder that is easy for staff to make updates
Community Communication
The primary goal of wjfd.org is to offer a place where residents can find information about their local fire services and the Department. Website tools to facilitate communication include:
An immediately visible contact button and simple contact form
Blog with subscription option
Links to follow social feeds
Department directory
Website Highlights
Staff CMS Repeater
Easy to update department directory database for staff with photos, contact and bio
Custom Map Illustration
Illustrator cartography depicting county, fire district and station information
Booking Module
Online booking for tours and classes
Blog with Subscription
Area residents can now sign up to receive timely alerts and notifications from the Department
Online Inspection Request Form
Easy to use online request form for Fire and Building Inspections
Fleet Gallery
Fun photo gallery describing the Department's extremely cool equipment
West Jackson Engine-uity
Two stations, four engines, one ladder truck, and two squads servicing 30 square miles with a six-minute response time.
Services Provided by Sunrise Studios
Website Hosting & Infrastructure
Wix Plus Premium Plan a secure, high-performance web host, builder and CMS equipped with bookings and classes solutions, payment processing, contact forms and robust backend CMS options for easy staff updates.
Custom Website Design
Designed a clean, 25-page responsive site in Wix Studio to facilitate community communication including staff directory, blog, subscription list and contact forms.
Launch Strategy & DNS Management
Provided seamless deployment and launch scheduling, nameserver migration, and direct DNS coordination to ensure zero downtime.
Google Analytics & Search Setup
Google analytics property created and linked to deliver actionable traffic and behavior metrics. Monthly and annual performance tracking on audience and traffic.
Form Directory and ADA compliant online forms
Collaborated with the Fire Marshal to update outdated PDF forms into easy to use and ADA compliant online forms with auto response and email notifications. Also creates a digital archive of requests and documents for staff.
Staff Training
Three onsite training dates prior to launch and ongoing virtual training after launch as needed for task specific updates and learning general web design. Also includes a department/client specific standards guide for content creators.
Good Company & Sharp Craftsmen
Take a look at the talented hands that helped bring this story to life.
Nikki Perry
Public Relations Specialist
Project mastermind, storyteller, strategic communications consultant, sales and rock solid editing
Jonathan Phillips Photography
Photographer
Amazing photojournalistic photography
