Fresh vibes for ExploreBraselton.com
Updated: Sep 24
You might wonder if there is really that much to do in a little town like Braselton. The answer is a resounding yes—and the Town is growing bigger and better by the day. It is a genuine privilege to partner with the Town of Braselton's tourism team to showcase their local businesses, historic spaces and community events to the world.
Vibrant & Modern Style
We wrapped up a comprehensive overhaul of ExploreBraselton.com. The goal of this refresh was simple: make the site as inviting, accessible and polished as Braselton itself.
Key updates included:
Simplified site navigation
Dynamic video hero header on the homepage
Custom graphic buttons for quick navigation
Refined copy paired with upscale photography
Richer green tones in the site palette for a fresh, vibrant feel
Cohesive overall web branding
Clear separation between community events and local blog stories
Full compliance with WCAG 2.1 AA accessibility standards
A dedicated connection hub with direct links to the visitor guide, newsletter sign-ups and social channels
Site Highlights
Video Heroes
Visit Braselton vicariously. Dynamic video scenes showcase Chateau Elan, Michelin Raceway Road Atlanta and the historic charm of downtown Braselton.
Graphic Links
Six vibrant portal buttons. Positioned right below the homepage hero, these custom graphics give guests instant access to the site's most popular destinations.
Featured Attractions
Story-driven local highlights. We utilized flexible Wix blog architecture to build rotating feature guides for local itineraries and town attractions.
Revamped Events Hub
A complete redesign for community happenings. Visitors can now explore a streamlined master events page that filters by upcoming, featured and recurring events. The setup includes a monthly visual calendar alongside a public community submit form.
Dining Spotlight
Built for local foodies. The town's thriving culinary scene now gets top billing through prominent navigation menu placement and dedicated visual buttons.
Meetings & Special Occasions
Expanded venue showcases. Features an all-new venue gallery, a dedicated wedding planning guide and a full breakdown of the Braselton Civic Center rental spaces and amenities.
Under the Hood
ExploreBraselton.com is a Wix premium site, utilizing the classic editor.
Content Collections
The site relies on 10 dynamic content management collections to power everything from local spots, hotels and venues to staff contact directories. Four of these databases were built completely from scratch for this release.
Custom Web Forms
Eight tailored contact forms route visitor inquiries directly to the appropriate town contacts.
Event Management
We deployed the native Wix Events widget to manage local programming, publishing over 100 town events to date. The community calendar is a 3rd party app developed by ITI Digital.
Client Documents
We also updated the branding guide with the new font styles and color palette and the Standards Guide that the client's content creators follow.
Performance Analytics
We deliver monthly and annual performance reports combining Wix site metrics and Google Analytics to track audience growth, user traffic and tourism marketing goals.
Refined Blog Content
Twenty-one existing blog articles were completely overhauled for style, tone and formatting, transforming them into evergreen attraction features and travel itineraries.
Accessibility Compliance
Under Department of Justice guidelines, state and local government digital services must meet strict accessibility thresholds. As of this launch, ExploreBraselton.com fully meets WCAG 2.1 AA standards, ensuring a welcoming web experience for every visitor.
